Michigan Author Publicity
Bewitching Book
Promotions
Service Packages & Pricing Guide
Helping Michigan authors build their brand, expand their reach, and connect with readers across the Great Lakes State — and beyond.
Our Packages
Starter
$350
Brand Audit & Roadmap
Standard
$750
Branding + Local Outreach
Premium
$1,400
Expanded PR + Virtual Tour
Full Launch
$2,500
Full 3-Month Campaign
Service Packages
Starter Package
$350
One-time fee | Perfect for new or self-published authors
Brand Audit & Strategy
Website & social media presence review (Facebook, Instagram, TikTok, LinkedIn)
Written report with specific recommendations for improvement
Author bio review and rewrite suggestions
Social Media Kickstart
3 custom social media graphics (cover image, author promo, book promo)
3 promotional posts on Bewitching social media pages
Vending & Event Guidance
Curated list of 5–10 Michigan craft fairs, book fairs & local events for vending (vending fees extra)
Tips for table setup, display, and selling at events
Deliverables provided within 2 weeks of intake form completion.
Standard Package
$750
One-time fee | Best for authors ready to grow their platform
Everything in Starter, plus:
Bookstore & Library Outreach
Outreach to up to 5 Michigan independent bookstores for signing or consignment
Outreach to up to 3 Michigan libraries for author reading or event
Social Media Management (4 Weeks)
8 custom social media graphics
Content calendar with captions for 4 weeks
4 promotional posts on Bewitching social media pages
Media Outreach
Pitch letter written and sent to 3 podcast hosts
Press release written and distributed to local media outlets
Campaign runs approximately 4–6 weeks from kickoff.
Premium Package
$1,400
One-time fee | Ideal for authors launching a new title
Everything in Standard, plus:
Expanded Bookstore Outreach
Outreach to up to 10 Michigan independent bookstores for signings or events
Coordination of up to 2 confirmed in-store signing events
Podcast & Media Placements
Pitched to up to 6 podcast hosts
Pitched to 2 local TV or radio news outlets for author feature
Virtual Book Tour
Coordination of 1-week virtual book tour (blogs, websites, and social media)
Promotional graphics for tour stops
Enhanced Social Media
16 custom social media graphics
6-week content calendar with captions
1 short promotional video reel
Promoted post campaign on our social platforms
Campaign duration: 6–8 weeks. Signing coordination subject to bookstore availability.
Full Launch Package
$2,500
3-month campaign | For authors serious about maximum visibility
Everything in Premium, plus:
3-Month Managed Campaign
Dedicated publicist contact for the full 3 months
Monthly strategy check-in
Bookstore & Event Tour
Outreach to 15+ Michigan bookstores
Coordination of up to 4 confirmed in-store signing or event appearances
Coordination of vending at 1–2 Michigan book fairs or festivals (vending fees extra)
Advice for library presentation creation and readings
Full Media Blitz
Pitched to up to 10 podcast hosts
Pitched to 3–5 local TV, radio, and news outlets
2 press releases written & distributed
Complete Virtual Book Tour
2-week virtual tour with full coordination & promotional graphics
Social Media & Graphics
30 custom social media graphics (profile, promotional, quote cards, event graphics)
Full 12-week content calendar with captions
3 short promotional video reels
Ongoing social media monitoring & engagement support
Author Brand Kit
Media kit (bio, headshot, talking points, sample interview questions)
Monthly payment plan available: 3 payments of $865. Signing/event coordination subject to venue availability.
À La Carte Add-Ons
Mix and match any of the following to customize your campaign.
| Service | Price |
|---|---|
| Social Media Brand Audit (written report only) | $75 |
| 2-Week Virtual Book Tour | $95 |
| 2-Week Social Media + Tour Combo | $175 |
| Author Bio Rewrite | $50 |
| Custom Social Media Graphics (set of 5) | $75 |
| 1 Short Promotional Video Reel | $50 |
| Press Release (written + distributed to local media) | $150 |
| Podcast Pitch & Outreach (up to 5 podcasts) | $150 |
| Local TV/Radio Pitch & Outreach (up to 3 outlets) | $175 |
| Bookstore Outreach (up to 5 stores) | $125 |
| Bookstore Signing Coordination (1 confirmed event) | $100 |
| Vending Event Research & List (10+ events curated for your genre) | $75 |
Notes & Policies
- All packages require a completed author intake form before work begins. Additional book and author information forms will be required after sign-up.
- A minimum 50% deposit is due at booking for packages.
- À la carte fees are due in full at booking.
- Bookstore signings, library events, podcast placements, and media features are coordinated and pitched, but cannot be guaranteed — availability and acceptance are at the discretion of third parties.
- All graphics are delivered in digital format (PNG/JPG) sized for the appropriate platform.
- Monthly payment plans are available for the Full Launch Package and for any order over $1,000.
- Packages are non-refundable once work has begun; unused add-ons may be applied as credit toward future services.
Prices reflect the local Michigan market and small-business rates. Comparable national agencies charge $1,500–$5,000/month for similar services. Our goal is to make professional book publicity accessible to every Michigan author.
Ready to Bewitch Your Readers?
We'll help you find the right package for your goals.
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