Michigan Author Publicity

Bewitching Book
Promotions

Service Packages & Pricing Guide

Helping Michigan authors build their brand, expand their reach, and connect with readers across the Great Lakes State — and beyond.

Our Packages

Starter

$350

Brand Audit & Roadmap

Standard

$750

Branding + Local Outreach

Premium

$1,400

Expanded PR + Virtual Tour

Full Launch

$2,500

Full 3-Month Campaign

Service Packages

Starter Package

$350

One-time fee | Perfect for new or self-published authors

Brand Audit & Strategy

Website & social media presence review (Facebook, Instagram, TikTok, LinkedIn)

Written report with specific recommendations for improvement

Author bio review and rewrite suggestions

Social Media Kickstart

3 custom social media graphics (cover image, author promo, book promo)

3 promotional posts on Bewitching social media pages

Vending & Event Guidance

Curated list of 5–10 Michigan craft fairs, book fairs & local events for vending (vending fees extra)

Tips for table setup, display, and selling at events

Deliverables provided within 2 weeks of intake form completion.

Standard Package

$750

One-time fee | Best for authors ready to grow their platform

Everything in Starter, plus:

Bookstore & Library Outreach

Outreach to up to 5 Michigan independent bookstores for signing or consignment

Outreach to up to 3 Michigan libraries for author reading or event

Social Media Management (4 Weeks)

8 custom social media graphics

Content calendar with captions for 4 weeks

4 promotional posts on Bewitching social media pages

Media Outreach

Pitch letter written and sent to 3 podcast hosts

Press release written and distributed to local media outlets

Campaign runs approximately 4–6 weeks from kickoff.

Premium Package

$1,400

One-time fee | Ideal for authors launching a new title

Everything in Standard, plus:

Expanded Bookstore Outreach

Outreach to up to 10 Michigan independent bookstores for signings or events

Coordination of up to 2 confirmed in-store signing events

Podcast & Media Placements

Pitched to up to 6 podcast hosts

Pitched to 2 local TV or radio news outlets for author feature

Virtual Book Tour

Coordination of 1-week virtual book tour (blogs, websites, and social media)

Promotional graphics for tour stops

Enhanced Social Media

16 custom social media graphics

6-week content calendar with captions

1 short promotional video reel

Promoted post campaign on our social platforms

Campaign duration: 6–8 weeks. Signing coordination subject to bookstore availability.

Full Launch Package

$2,500

3-month campaign | For authors serious about maximum visibility

Everything in Premium, plus:

3-Month Managed Campaign

Dedicated publicist contact for the full 3 months

Monthly strategy check-in

Bookstore & Event Tour

Outreach to 15+ Michigan bookstores

Coordination of up to 4 confirmed in-store signing or event appearances

Coordination of vending at 1–2 Michigan book fairs or festivals (vending fees extra)

Advice for library presentation creation and readings

Full Media Blitz

Pitched to up to 10 podcast hosts

Pitched to 3–5 local TV, radio, and news outlets

2 press releases written & distributed

Complete Virtual Book Tour

2-week virtual tour with full coordination & promotional graphics

Social Media & Graphics

30 custom social media graphics (profile, promotional, quote cards, event graphics)

Full 12-week content calendar with captions

3 short promotional video reels

Ongoing social media monitoring & engagement support

Author Brand Kit

Media kit (bio, headshot, talking points, sample interview questions)

Monthly payment plan available: 3 payments of $865. Signing/event coordination subject to venue availability.

À La Carte Add-Ons

Mix and match any of the following to customize your campaign.

Service	Price
Social Media Brand Audit (written report only)	$75
2-Week Virtual Book Tour	$95
2-Week Social Media + Tour Combo	$175
Author Bio Rewrite	$50
Custom Social Media Graphics (set of 5)	$75
1 Short Promotional Video Reel	$50
Press Release (written + distributed to local media)	$150
Podcast Pitch & Outreach (up to 5 podcasts)	$150
Local TV/Radio Pitch & Outreach (up to 3 outlets)	$175
Bookstore Outreach (up to 5 stores)	$125
Bookstore Signing Coordination (1 confirmed event)	$100
Vending Event Research & List (10+ events curated for your genre)	$75

Notes & Policies

All packages require a completed author intake form before work begins. Additional book and author information forms will be required after sign-up.
A minimum 50% deposit is due at booking for packages.
À la carte fees are due in full at booking.
Bookstore signings, library events, podcast placements, and media features are coordinated and pitched, but cannot be guaranteed — availability and acceptance are at the discretion of third parties.
All graphics are delivered in digital format (PNG/JPG) sized for the appropriate platform.
Monthly payment plans are available for the Full Launch Package and for any order over $1,000.
Packages are non-refundable once work has begun; unused add-ons may be applied as credit toward future services.

Prices reflect the local Michigan market and small-business rates. Comparable national agencies charge $1,500–$5,000/month for similar services. Our goal is to make professional book publicity accessible to every Michigan author.